![]() This means no consumer choice, and eventually the high street dies.” “If brands like that see that Aldi are then selling for a quarter of the price, they might worry that they will lose customers, and so drop us and stop selling our products. “Previously, we sold a bag we had designed to retailer John Lewis,” he says. Robinson adds that the impact of this will be small businesses having to shut up shop, and designers being made redundant. “We design and produce all of our own products, and companies like Aldi know that small businesses don’t have the financial muscle to do anything if they then get ripped off and sold for a fraction of the price.” BabaBing on left, Aldi on right “I have no problem with Aldi doing a £17.99 backpack, but I do have a problem with them copying the functionality and features of existing products,” he continues. “Consumers assume that big brands are the champions but they don’t know about the tens of thousands of pounds that goes into developing products. What has got me is the total arrogance of a big company against a small business. ![]() Robinson tells Design Week: “ won’t accept liability, when it’s a blatant copy. “We are not invested in the designs complained of and can do something different next time,” it added.Īldi also said it “ not think that this is a matter which requires legal attention” and offered to discuss working together with BabaBing in the future “as a gesture of goodwill”. A screenshot of Aldi’s website, before the product was taken down, courtesy of Nick RobinsonĪldi responded by saying that the bag designs “are not a particular breakthrough in the industry”, adding that it had decided to stop selling the bags in future “without any admission of liability” of intellectual property (IP) theft. He went on to list these, which included the size and shape of the backpack, bottle holder and changing mat, the inner stripe lining of the bag, the brown zipper tabs, internal pockets and front pockets. Robinson says that, after purchasing Aldi’s bag at a bargain sale in January, he contacted Aldi to inform the company of the visual similarities between the two bags, saying they had “extremely similar if not identical features”. The backpack, which features different compartments and structures such as a fold-out changing mat and bottle holders, retails at £49.99. His comments come as BabaBing is set to pursue legal action against supermarket giant Aldi, for its “blatant copy” of a baby changing bag that BabaBing designs, produces and sells.īabaBing is a West-Yorkshire-based children and baby brand, which sells products such as changing bags, baby bouncers and pushchairs. Supermarket chains copying the products of small businesses “removes consumer choice” and will result in the “high street dying”, says Nick Robinson, managing technical director at baby brand, BabaBing. Mix and match to create the perfect gift for any new or expectant mother.By Sarah Dawood 4:38 pm 4:53 pm BabaBing bag on left, Aldi bag on right. The latest from aden + anais’ boutique line showcases three stunning new prints – Above the Clouds, Map the Stars and the Oceanic collection – made from 100% GOTS-certified cotton, reflecting the company’s dedication to using solely organic cotton muslin moving forward. Babycare brand aden + anais has launched a new organic collection for summer in the dreamiest hand-painted prints and patterns.
0 Comments
Leave a Reply. |